Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Food and Tea in China

Chinese food is a very popular type of food among American's and has become a favorite to many. With this in mind, many people consider going to China to experience the food directly from China. The food alone in China makes China a top travel destination. However, it is to be of no surprise that the Chinese food in China is very different from the Americanized Chinese food available within the United States.

The quality of rice available in China is much different than anywhere else across the globe. China has an abundance of rice fields, making rice readily available within the country. Rice is one of the main dishes in any Chinese meal.

There are several different locations in China to visit for various dishes you might like to try. Beijing is well-known for their Peking duck. However, Shanghai is famous for their pork buns. It is all dependent on what it is you are looking for as to what area of ​​China you would be pleased the most within your travels abroad to China.

However, some food customs in China are very different than anywhere an American traveler would be used to. In most parts of China, soups are served after the meal. However, the Cantonese do serve soup before the meal.

Aside from the Chinese food us Americans have grown to love China for, China is also famous for their tea. They are most famous for their jasmine and green tea. So, while in China, do not pass up the opportunity to taste their tea.

Cordless Impact Wrench Designs and Information

What is a Cordless Impact Wrench?

A cordless impact wrench is most usually a battery powered tool designed to tighten a nut or other fixing, although other varieties do exist. An impact wrench works by using a motor to spin a mass inside the tool called a hammer. The hammer stores energy which is rapidly transferred to the drive shaft of the tool, which is called the anvil. The power transfer occurs very fast and is deliberately intermittent. Peak torque can be very high, but as this transfer process only occurs for a short period of time very little of the energy makes its way back to the tools operator.

What Designs are Available?

The usual design for a light industrial cordless impact wrench is very similar to that used in automotive designs. That is to say that it is a small torque gun style of product. The difference between a battery powered tool and one powered by compressed air comes from the fact that the power comes from a batter inserted into the base of the handle, rather than a compressed air line.

These pistol style impact wrenches are the more powerful of the cordless designs available, but for jobs where access is limited they can be too bulky to use and so another format is required.

Angle head cordless impact wrenches are used where there is a desire for mobility and increased flexibility of use. A typical tool in this class can offer a number of head positions, not just 90 degrees and so can be used in a variety of positions as demanded by the work environment.

What are the Advantages of a Cordless Impact Wrench?

Cordless power tools are generally less powerful that their corded cousins, there is no denying it, but the gain in flexibility of use is great. If work is to occur at a distance from a power source then a cordless tool is a huge help as all that is required is a few batteries and work can continue with minimal disruption.

Cordless impact wrenches are also safer in the workplace as they leave no dangling cables to trip over.

Angle head tools are designed for ease of use in tight working environments and generally come with their own LED lights as natural light is often restricted in these cramped environments. While these tools lack the power of more conventional pistol grip designs they do have exception reach due to their elongated design and narrow heads. The can be excellent additions to an automotive workshop for this reason alone.

While cordless impact wrenches will never replace heavier industrial units in terms of power there is no doubt that they do offer increased flexibility of working. Surely any workplace that values safety of the workforce should consider replacing old cabled tools with a safer alternative that is a cordless impact wrench?

Internet Marketing – The Honest Truth

Lies! I tell You. If you really think that you can make money without doing any work you need to just quit right now. Do not waste any more of your time or energy, because you need to realize that if you want to compete with everyone else out there who's earning money online you've got to put in at least enough effort to keep up.

Maybe you've just got to find that nice little niche to dominate, maybe you've got to create a product so good that you have JV partners lining up to build your customer list. There are a ton of ways for you to achieve success online but do not fool yourself, it's going to take some work.

It's going to take some effort to promote anything, and sometimes trial and error to get it to work. You can not expect too much or you will want to give up. It's best to just set a small goal for yourself as far as promotion goes. Like you're going to write 1-5 articles a day, everyday, and submit them.

If you're not a writer outsource the work, but whatever you do just be consistent. Promote one thing until you see results, there are a ton of things you can do with articles and rss feeds to build links to your articles. Just like I've added the feeds of the many places I've published articles to my blog.

If you're not sure where to start it can be good to pick up a guide. However information overload is a common problem for people trying to start out in Internet Marketing. It's really easy to fill your head with information instead of your website. This is the wrong move! Sure you've got to learn some things, but it's not that much. It's all about putting whatever content you have gotten out there and seeing what kind of results you can get. The worst thing that happens is you fail, and learn.

Life goes on, some things do not work out as you might have hoped. You need to be able to take defeat and move on with it as a lesson of what not to do. If you fail at least try and learn something from the experience.

Consistent effort will pay off, just set yourself a reasonable goal and stick to it! You'll see profits in no time! Enjoy Your Success!